How to Make Sure Your E-Commerce Website is SEO- Friendly

Do you know that 75 % of online visitors never go to the second page from found results on Google? When you are having your e-commerce website, it is very crucial to have it on top of most search results. Seeing the number of sellers on e-commerce websites, so, if you are not following SEO strategies to bring your website to the top search results and hence attract more and more customers.

However, it is not one or two strategies for following SEO strategies. It involves many things and points to be taken care of, like buying an SSL certificate to ensure the smooth functioning of the website, impressive and easy to go with website architecture, fast loading of the website and much more. Look at the below-mentioned strategies for your website to be SEO-friendly.

How to Make Sure Your E-Commerce Website is SEO- Friendly

Strategies to make sure your e-commerce website is SEO-friendly:

1) Your e-commerce website should be easy to use on mobile phones:

If you want to increase your traffic and attract more customers, then your website must be easy to load on mobile phones and mobile-friendly as most of us check the e-commerce website on mobile phones.

You can use Accelerated Mobile Pages (AMP) so that content is loaded quickly on mobile phones and helps online visitors check the website comfortably. Another way to make your online website comfortable is to have mobile-friendly themes that help to adapt images, links, layout and other elements very quickly to your visitor’s device.

2) Buy an SSL certificate:

SSL certificate is an essential security protocol that keeps data secure flowing between the server and the browser. SSL certificate also helps to boost search ranking. If you are a site owner then, the one who leads the website security is an SSL certificate, which is available at a low price on the web and provides the best protection and encryption to your website visitors.

A few examples of low-priced SSL certificate are Comodo SSL certificates, RapidSSL certificates, and Thawte SSL123 certificates, which protects the customer’s transactions with strong SSL security. So, it is wise to buy an SSL certificate today to save customers’ information and secure the website.

3) Optimization of a website for voice search:

Do not forget to target the keywords frequently searched by voice searchers. Ensure those keywords are targeted well on your website page and the service you provide.

4) know your keywords very well:

Keywords are known to be the leading player when we talk about SEO practices. You should search the keywords relevant to the product you sell and those with high search volume.

It is also suggested to use the long tail keywords for better SEO using SEO software. Several keyword search tools will help you find the best suitable keywords for the website. Few are mentioned below:-

1) Soovle

2) WonderSearch

3) SECockpit

4) Jaaxy

5) Google Keyword Planner, etc.

 5) Do not forget On-page SEO

With a good user experience, you also need to think about on-page SEO to bring your e-commerce website to a higher ranking. There are different ways for On-page SEO of your online e-commerce website, which are given below-:

  • URLs that you are using should have short keywords.
  • Suggested to have internal links.
  • Always describe the product and use the LSI keyword.
  • Your Meta titles should be optimized.

6) Must have a distinct description of your product:

There are different categories of products sold on e-commerce websites. Some are highly expensive, some are cheap, some are widely available, and a few are extraordinary products.

Some products are very similar, so having a unique description is difficult. When the same product description is written, it will lead to issues such as duplication of content, and your traffic will decrease. Hence, always try to have a unique and indifferent product description.

Tips and tricks for your product description are -:

  • Describe your product in more than 1000 words.
  • Keywords should be used 3-5 times in your description.
  • Mention your product details and its specifications.
  • Do not stuff LSI keywords in an irrelevant way.
  • Always add keywords like “Free Shipping” and “40% OFF “.

7) Make sure backlinks are of the best quality:

When more and more authentic third-party resources recommend your website, it will lead to high traffic for your website. However, for genuine backlinks by a third party, you need to ensure that your content is the best; also, the backlinks provided are authentic and not spam or irrelevant otherwise would lead to penalization of your site.

Guest blogging is the best way for high-quality backlinks. It will lead to massive traffic for your e-commerce website. You can make blogs that benefit users as well as have a relation to your niche.

8) Should have structured data:

When your website has all the elements such as stars, votes, ratings provided and prices of products it will help google to know your page content. It will also attract users as all the information will be available on the page that is resulted from a search by the online site viewers.

9) Content is the most affecting factor:

Good content should be such that it does not have many keywords and satisfies the reader. Try to have your e-commerce website that is user-friendly and easy to go with. You should not bore your customers because of keyword stuffing.

10) Ask for testimonials from your suppliers:

As you own a website, you might be in contact with many suppliers whom you can ask to leave a testimonial. This will help your customers or website visitors know about your shop and buy your products.

11) Influencers:

Nowadays, influencers and bloggers play a major role in having huge traffic for your e-commerce website. You can find out such bloggers who have a good influence on people and have a lower budget than high-paying influencers through the tools available online.

12) Google Analytics:

You also need to track your SEO strategies. Google Analytics will help you to track your users and measure the number of conversions.

13) Use tools to know your ranking:

Some tools available will help you measure your ranking on google and tell you if there would be an increase in your website traffic. Keyword research features would also be provided in such tools. Therefore, do use such tools to update your website’s SEO ranking.


After going through the list of guidelines to be followed for e-commerce SEO, it feels like it is a time-consuming and tedious task to increase the ranking. However, if proper planning is done and actions are taken based on the above guidelines, it will lead to a better SEO e-commerce website.

The only thing is to improve your SEO for the website, as products would be the same, which you sell and other party sells, but the only thing is the difference in content marketing and way of selling your products to lure visitors.

Briefly, do not forget to follow the tricks and tips such as maintaining a high download speed, buying an SSL certificate, knowing your keywords well, on-page SEO and other essential guidelines.

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