The life of an Instagrammer is much busier than it looks and has some of its own challenges that, depending on its field of action, never came to pass. However, learning how to make money on Instagram and dealing with these challenges is possible.
So let’s explore the subject through these tips on making money on Instagram!
But before you start making money on Instagram, it’s important that you prepare your account in the right way. Check out some tips.
Table of Contents
1. Write an impeccable biography
The first step in learning how to make money on Instagram is already in the register itself. Your profile is the business card of social network users. Therefore, it should be treated as such.
First, always use a front photo or the illustration of your brand as a profile photo. Then create a description that shows your followers what you do and how you can help them.
Do not forget to also put a link in your biography on Instagram. Your profile is one of the few places where you can place links on Instagram, then do not miss the opportunity to send their followers to a list of WhatsApp or the website of your online store.
Finally, also use a hashtag in the description. We’ll talk more about the hashtags in the next few tips. But in short, using hashtags from Instagram increases the chances of being found in social network searches
2. Choose an ideal niche for you
One of the first lessons for anyone who wants to learn how to make money on Instagram is to understand and choose an ideal niche. This happens because simply posting random things will not be very lucrative.
Instead, choosing an ideal niche for you already gives you a good idea of the north you should follow. But what can we consider as an ideal niche?
The ideal niche combines two elements and depends a lot on your tastes and abilities. First, it must be a lucrative niche. It’s no good writing about something that no one knows what it is or has low demand.
At the same time, using only the potential for profit is not the best strategy when choosing your niche. What is the use of creating a fashion Instagram if you do not understand or do not care about this area?
Therefore, the ideal niche involves rather a profitability, but look for subjects or niches of which you are already partially or have knowledge and skills. Five of the most profitable niches on Instagram are:
3. Study the hashtags
Mentioned in the first tip of this guide on how to make money on Instagram, hashtags are what moves the social network.
They serve to categorize the content that is published on Instagram. This means that when posting with a hashtag, this post can be found when a user searches for the term on the social network.
And it is because of this search engine that it is essential to learn about hashtags!
To understand which are the best hashtags for your posts, it’s interesting to search for the key terms in your area. If you have an Instagram about Android games, for example, the hashtags #android, #mobilegames, and #gameslogandandroid might be interesting.
Another alternative is analyzing the competition itself. View your posts and review which hashtags are being used. Then use it yourself and see if you have a greater number of interactions and views.
To help with your search for hashtags, check out these tools:
4. Create Content Constantly
Knowing how to make money on Instagram is 10% inspiration and 90% perspiration. Being creative is the norm as it is necessary to constantly publish new content.
Depending on your purpose when using Instagram for business, you must publish new content daily or at least weekly. Staying longer than this without posting will result in a steady drop in the number of visits and engagement of your profile.
5. Your focus should be on helping, not selling.
In addition to the commitment to create consistent content, do not limit yourself to just posting posts by selling your products. Quite the contrary, your focus should be on helping or entertaining your followers.
Profiles that only care about selling end up losing followers, since it is as if they are following a billboard.
So your first concern is to create content that engages interactions and then use the platform to sell. At first, you can use the ratio of 1 sales post to 4 content publications as a test.
6. Know all the formats of posts on Instagram
You fool anyone who thinks that only feed posts are taken into account. It has now become quite common to learn how to make money on Instagram through Stories, for example.
So do not just focus your efforts on posts to the feed, but know and test all kinds of content that the platform allows. So do not forget to create Stories on Instagram and also test publish on IGTV.
7. Learn how to advertise on Instagram
You can learn how to make money on Instagram in an organic way, that is, without spending a dime on sponsored posts. But this is a much slower and more difficult route.
On the other hand, it is not enough to just pay for sponsored posts and expect it to rain customers for your business. Knowing how to balance organic or paid publications is essential to avoid busting your budget.
This means that it is essential to study Instagram ads. That way, you’ll know how to reach the right audience and increase your sales, while spending as little as possible on the ads.
It is worth noting that it is also possible to make announcements in the Instagram Stories!
8. Learn how to analyze Instagram metrics
If you already have a business profile on Instagram, then you have access to Instagram metrics. It will be through these metrics that you will know the types of posts that are working the most with your followers.
That is, you will be able to evaluate how many visits you received in the profile, plus the number of interactions your posts generated. It is worth noting that the tool analyzes your profile and posts as a whole, but also allows you to access the numbers of each publication individually.
9. How to make money on Instagram: Sponsored posts
Sponsored posts are one of the most common and most sought after options for how to make money on Instagram. It is also the best-known way among lay people in social media.
Sponsored posts are nothing less than content paid by a company so that you, as a digital influencer, publicize the brand or promote a product.
Once you reach a certain fan base in your niche, you may receive offers for this type of posting. It is worth considering if your audience has a real interest in this type of product, the amounts it will charge and the quality of the product itself.
After all, if you are indicating a bad product and using your credibility for it, it can be adversely impacted by unhappy users.
It is worth mentioning that for you to be paid by the companies, it is necessary that you operate in a niche and that also has a good volume of followers.
10. How to make money on Instagram: Affiliation
Similar to the sponsored post, but with the difference is that you do not receive by indicating the product. Or at least not directly. When using affiliate marketing, you will register on a platform, choose a product you want to sell on your profile.
You will then insert that link into your profile or content on Instagram. Each time a user purchases through your link, you earn a percentage of the sale as a commission. Affiliate marketing is one of the best practices to make money online, regardless of your preferred platform.
11. How to make money on Instagram: Sell online
Although the two options above are the most common, you can also make a lot of money by selling products on Instagram.
In this mode, you have two options. The first is to create an Instagram Shopping, in which you can even sell directly on the social network, simply having a store on Facebook to mark your products in Instagram posts.
If you need help, have doubts or concerns, do not hesitate to leave a comment in the comment box below and we will try to help you as soon as possible!